Lady Gaga Got 1 Billion Views on Youtube - Is That Even A Big Deal? (Sandi)

It may or may not be a big deal to you , depending on which side are you standing on. It would be a big deal to someone who turns out to be a hard-core "monster", a term which Lady Gaga uses for her fans as it assures them that the idol they idolises so much is doing the right thing or to someone that works for the recording company that has Lady Gaga under their label because this shows that their star is in hot demand.  It also would be a big deal to the sponsors who has a sponsorship with Lady Gaga. For example,

Some of Gaga's videos have ads; "Alejandro" has a commercial for Virgin Mobile and more eyeballs on said video could equal more ad dollars.

But first of all,  Let's take a look at what kind of people usually falls under the "Monster" category in Singapore. Teenagers to young adults, from the young tender agn of 13 to 22, boys and girls but cause of the strong competitive hallyu wave or Korean wave that is currently on-going and that people here listen to wide variety of music, there isnt a much strong base of  hard-core "Monsters" in Singapore. So, its not really a big deal here in Singapore.

Furthermore, using youtube as an engagement of power is not neccessarily accurate. People who might not be even Lady Gaga's fan, would also view her videos as they might feel curious about her. For example, when they heard that Gaga is wearing a pair of sunglasses that is made entirely of burning cigarettes, they would feel curious and watched the video themselves and after watching the video, they might not be a fan of Lady Gaga in the end.

In conclusion, it's a really impressive feature for any artiste to achieve 1 billion views on youtube but if we really look into the details like who are watching the videos, then it might be not a big deal after all.